HOLLINBROOK Brands that compound.
Hollinbrook is a private holding company that acquires, builds, and scales category-leading ecommerce brands. We pair permanent capital with hands-on operators, so great brands grow faster and keep growing.
Who we are
Hollinbrook is a privately held company that owns and operates a growing family of ecommerce and direct-to-consumer brands.
We buy online brands that customers already love, then give them what's hard to build alone: capital, a senior operating team, and a shared platform for marketing, supply chain, and technology.
We answer to no public market and run on no fund clock. That lets us make long-term decisions quickly, and hold what we build.
- Ownership
- Privately held
- Focus
- Ecommerce & DTC
- Horizon
- Permanent capital
Our mission
Our mission is to find exceptional ecommerce brands and give each one the capital, talent, and patience to become the best in its category.
What we value
Five commitments guide every acquisition, hire, and decision we make.
Own it for good
We buy to keep. Decisions are made the way a founder would make them, for the next decade rather than the next quarter.
Urgency with discipline
We move fast on what matters and say no to everything else. Speed is a habit; focus is how we keep it.
The customer decides
Every choice starts with the person who clicks buy. Brands that earn repeat customers earn our investment.
Craft compounds
Product quality, brand, and service are the returns that keep paying. We protect them before we optimize anything.
Quiet confidence
We let results speak, keep our partners' business private, and treat founders with the respect they earned.
How Hollinbrook grows a brand
A repeatable path from first conversation to lasting growth.
Identify
We look for profitable ecommerce brands with loyal customers, strong margins, and room the current team hasn't had time to reach.
Acquire
Clear terms, direct decision-makers, and a close measured in weeks. No drawn-out process, no surprises at the finish.
Operate
The brand plugs into the Hollinbrook platform on day one, gaining senior operators, better supplier terms, and sharper marketing.
Compound
Profits are reinvested into product, people, and new channels, and each brand makes the whole portfolio stronger.
One platform behind every brand
Each Hollinbrook brand keeps its own name, voice, and customers. Behind the scenes, it shares capabilities that most independent brands can't afford to build.
Growth marketing
Paid media, retention, email, and creative run by specialists with portfolio-scale buying power.
Sourcing & supply chain
Vetted manufacturing partners, better unit costs, and inventory planning that prevents stockouts.
Fulfillment & logistics
Shared warehousing and negotiated carrier rates for faster, cheaper delivery.
Data & technology
Unified analytics, storefront expertise, and tools that turn customer data into decisions.
Finance & capital
Working capital, reporting, and financial discipline so growth never outruns cash.
Talent & leadership
Proven brand leaders and a bench of operators ready to step in where a brand needs them.
Selling your ecommerce brand?
You built something customers love. We'll help it reach further, and we'll treat what you built with care.
What we look for
- Profitable ecommerce or DTC brands
- $1M to $25M in annual revenue
- Loyal, repeat customers and strong reviews
- A distinctive product and defensible brand
- Room to grow in new channels or markets
What founders get
- Certainty of close from a direct buyer
- Fair, transparent terms from the first call
- Your brand's name and legacy preserved
- A role going forward, if you want one
- Complete confidentiality throughout
A private portfolio, by design
Our brands operate under their own names, and we keep portfolio details confidential. Founders, lenders, and partners receive full information under NDA. If you're one of them, we'd be glad to talk.
Questions about Hollinbrook
What is Hollinbrook?
Hollinbrook is a privately held holding company that owns and operates a portfolio of ecommerce and direct-to-consumer brands. It acquires profitable online brands and grows them with permanent capital and a shared operating platform.
Is Hollinbrook a public company?
No. Hollinbrook is a private company. It is not listed on any stock exchange and does not offer shares to the public.
What kinds of companies does Hollinbrook acquire?
Hollinbrook acquires profitable ecommerce brands with loyal repeat customers, strong products, and room to grow, typically between $1 million and $25 million in annual revenue.
How do I sell my ecommerce brand to Hollinbrook?
Email [email protected] with a short overview of your brand. Hollinbrook replies to every qualified founder within two business days, and all conversations are confidential.
Does Hollinbrook sell the brands it buys?
Hollinbrook invests permanent capital, so it has no fund timeline forcing a sale. It buys brands to own and grow for the long term.
Why doesn't Hollinbrook list its portfolio publicly?
Many Hollinbrook brands operate independently under their own names. Portfolio details are shared with partners, lenders, and founders under confidentiality.
Contact Hollinbrook
Reach the right team directly. Every message is read by a person.